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For frozen foods, flavour is bigger than brand or health | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Christopher Lombardo

Frozen foods are hot, driven by flavour, while brand loyalty and ingredient considerations remains decidedly lukewarm.

http://strategyonline.ca/2021/06/09/for-frozen-foods-flavour-is-a-bigger-factor-than-brand-or-ingredients/
 

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